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Prince's Trust
Youth can do it
Recognition
Cannes Lions - Bronze - Film Craft
British Arrows - Gold - Craft Writing
British Arrows - Shortlist - Charity & Public Service
British Arrows - Shortlist - Best Original Composition
British Arrows - Shortlist - Craft Directing
British Arrows - Shortlist - Craft Casting
Creative Circle - Gold - Best Casting
Creative Circle - Bronze - Best Editing
Credits
Executive Creative Director - Yan Elliott
Creative Director - Danny Hunt
Senior Creatives - Angus Vine, Toby Brewer
Junior Creatives - Jon Coates, Josh Welton
Head of Design - Marc Donaldson
Design - Richard Forder
Photography - Adam Hinton
Retouching - Charlie Townsend, Rob Swainson
As one of our first campaigns, we helped develop the Youth Can Do It platform for the Prince's Trust.
The campaign was launched with a 60" TV spot, directed by Oscar-winning director Andrea Arnold.
We worked with award-winning photographer Adam Hinton to create empowering print, championing some of the characters from the film. And, alongside the design department, developed a new font for the brand to carry their new messaging.
On social, we created a movement with ambassadors Tom Hardy and Dynamo. And #YouthCanDoIt reached over 9.3m Twitter accounts. With positive press coverage, including in The Metro and The Daily Mirror, we reached an additional 5,500,986 people.