Prince's Trust
Youth can do it
Recognition
Cannes Lions - Bronze - Film Craft
British Arrows - Gold - Craft Writing
British Arrows - Shortlist - Charity & Public Service
British Arrows - Shortlist - Best Original Composition
British Arrows - Shortlist - Craft Directing
British Arrows - Shortlist - Craft Casting
Creative Circle - Gold - Best Casting
Creative Circle - Bronze - Best Editing
Credits
Executive Creative Director - Yan Elliott
Creative Director - Danny Hunt
TV Creatives - Angus Vine, Toby Brewer
Print Creatives - Jon Coates, Josh Welton
Head of Design - Marc Donaldson
Design - Richard Forder
Photography - Adam Hinton
Retouching - Charlie Townsend, Rob Swainson
As one of our first campaigns, we helped develop the Youth Can Do It platform and created print, social and digital assets for the campaign.
The campaign was launched with a 60" TV spot, directed by Oscar-winning director Andrea Arnold and created by Angus Vine, Toby Brewer and Danny Hunt.
We worked with award-winning photographer Adam Hinton to create empowering print, championing some of the characters from the film. And, alongside the design department, developed a new font for the brand to carry their new messaging.
On social, we created a movement with ambassadors Tom Hardy and Dynamo. And #YouthCanDoIt reached over 9.3m Twitter accounts. With positive press coverage, including in The Metro and The Daily Mirror, we reached an additional 5,500,986 people.