Dyson

April Fools

Credit

Global Head of Creative: Pablo González de la Peña
Senior Film Maker: Greg Davenport
Creatives: Jon Coates & Louis Friedlander
Junior Creative: Natasha Kemp​​

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Production: Rascal Studio

Well, we’ve finally done it. We’ve gone viral.

We can’t say we expected it to be for a mane straightener, but we won’t look a gift horse in the mouth.

Briefed to beat 2025 April Fools Day’s success, we worked with Rascal to give some new Dyson ambassadors a glow-up, and it went down a treat.

We reached 51 million people and 93,000 of them pressed the like button. 78,000 weirdos even shared it.

Who said millennials can’t do social.