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Mind Tickling Confusions


We worked on the latest platform. We wrote several successful radio spots and found a new voice for confused in Adrian Bliss, who is now used across all brand comms. By choosing a rising TikTok-er instead of a VO artist, we helped to modernise the brand and speak to a younger audience.

ECD: Victoria Jagger, Pablo Gonzalez de la Pena
CD: Luke Ramm, Joe Holt
Creative: Louis Friedlander
Director: Vedran Rupic
Voice: Adrian Bliss
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